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I love to listen. 

Which explains a few things. Like...

Vow Muse, my vow-speech-ceremony writing business that was featured in the New York Times (among other places) where we talk to clients to help them express what they feel in words. 

That time I drove around the country and went on 50 first dates, one in every stateboth learning about what dating was like on the ground and falling for folks romantically and platonically alike. 

Wading into the hearts and minds of our countrymen with Our Fellow Americans, by asking complete strangers to tell me their feelings about America.

Why I mentor new writers and help them land gigs over at Copy Muse Collective — hearing their struggles remind me to stay naive in all things user experience. 

Investing in audio equipment for The Listening Curea podcast I'm working on about the healthcare system to tell stories of what happens when doctors don't listen. 

And a teaching career that transitioned into a human-centered UX writing practice. I look for ways to focus on people first, and solutions second, when working with a team to design a feature or product.


People have said really nice things about my work (even Forbes). Their words bring me to tears, and while they might not cause the same reaction in you, they're worth a read.

If you like to be formal, I can dig it: review my resume

I love it when real people say "Hi!" I'm always happy to talk shop, hear about something you'd like help with, or exchange notes about the nature of the universe. Ping me at: alicia [dot] ostarello [at] gmail [dot] com. 

Fun fact: One of my favorite people is my Vow Muse business partner, Angie. We have been featured in the New York Times, the Today Show, Good Morning America, SFGate and on Side Hustle School